Transport / Mobile SEO
From Zero to 893 Monthly Visitors: Das Taxis Scotland SEO Case Study
Optimized mobile-first site architecture and structured local service endpoints to secure instant booking intents for transportation.
Run by Kanok Miah, a Digital Marketing Expert in Bangladesh.
- Result
- +180% Mobile Traffic
- Result
- +410% Direct Bookings
Project snapshot
- Industry
- Transportation / Local Taxi Service
- Target market
- Dunfermline, Fife — Scotland
- Service provided
- Website build with SEO, keyword research, on-page SEO, local SEO, backlink strategy
- Timeline
- November 2024 – May 2025 (7 Months)
The starting situation
- The company had a basic website that was not built with SEO in mind
- No local SEO strategy and no Google Business Profile optimisation
- Zero blog content
- Baseline: ~15 monthly organic visitors, 3 keywords in the top 100, domain authority 5, 2 referring domains, 7 indexed pages
The work completed
- Phase 1 — SEO-first website build with 12 core service pages, LocalBusiness/Service schema, Search Console and GA4
- Phase 2 — keyword research identifying 600+ opportunities, clustering and competitor gap analysis
- Phase 3 — 30+ pages of optimised content covering 200+ keywords, plus local landing pages
- Phase 4 — GBP optimisation, 30+ UK local directories, review generation and local backlinks
Results
| Metric | Result |
|---|---|
| Monthly Organic Visitors | ~15 → 893 (+5,853%) |
| Keywords in Top 100 | 3 → 636 |
| Keywords in Top 10 | 0 → 28 |
| Total Clicks (7 months) | 5,247 |
| Total Impressions (7 months) | 48,300 |
| Google Business Profile Views | 0 → 1,200+ |
| Average Position | 75+ → 18.3 |
| Referring Domains | 2 → 28 |
| Ad Spend | $0 |
Figures are reproduced exactly as published in the original case study.